Marketing

Eli Lilly a life covered

Fierce Pharma

Lilly covers aging and obesity in new GLP-1 access campaign

The campaign is anchored by Lilly's "A Life Covered" short film, which highlights a woman's decades-long weight loss journey.

Zoey Becker Aug 24, 2026 4:02pm

Astellas

Fierce Pharma

Inside Astellas CEO's plan to counter Xtandi's patent cliff

Jun 11, 2026 6:00pm

whale jumping out of water

Fierce Pharma

Orca rides $250M funding wave toward cancer cell therapy launch

Jan 9, 2026 11:19am

change direction new plan alter arrows move reprioritize

Fierce Pharma

Cybin alters state to become Helus Pharma for Nasdaq trip

Dec 19, 2025 10:30am

New CEO executive boardroom leader

Fierce Pharma

Amgen obesity marketing head Boulton departs to lead Prolynx

Dec 11, 2025 10:40am

Boerner

Fierce Pharma

BMS touts commercial execution, reckons with clinical setbacks

Jul 31, 2025 11:10am